Lessons from botched bid Better information gathering, analysis needed in future bids for international events Busan lost its bid to host the World Expo 2030 last week after spending hundreds of billions of won over the course of a year and half. President Yoon Suk Yeol apologized to South Koreans saying that it was all his fault, and the mayor of Busan said his city is considering trying again for the next expo in 2035. The fact that the South Korean bidding team, at least officially, didn&