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Collaboration new marketing strategy in Korea’s alcohol industryIndustryMay 27, 2022Food companies are seeking to cooperate together within the industry to appeal to the younger generation who have become an important consumer demographic. Lotte Chilsung Beverage, the beverage unit of South Korean conglomerate Lotte Group, said Friday it would launch a makgeolli-flavored soft drink product in collaboration with Korean traditional liquor company Kooksoondang Brewery, starting Wednesday. Makgeolli cider, or “maksa” for short, is a cocktail of Korean rice wine calle
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Hyundai Motor’s N brand cars set for Nurburgring raceTransportMay 27, 2022Three cars under Hyundai Motor’s high-performance N brand will participate in the 50th 2022 ADAC 24h Nurburgring race from May 28 to 29, the company said on Friday. This year, Hyundai Motor is entering Elantra N TCR, i30 N TCR and i30 Fastback N cup race cars into the VT2 class to further demonstrate the performance and durability of its N brand models. The 24-hour Nurburgring race is a racing event in which more than 100 cars take to the starting grid and drive through a 25-kilometer ci
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[Newsmaker] Kakao's Kim Beom-su steps down from last chairman positionTechnologyMay 27, 2022Naver's founding member Kim Jeong-ho to replace Kakao founder at Brian Impact foundation