Industry
[From the Scene] Kurly joins beauty retail war as new growth driver
Oct. 14, 2024
Kurly, the South Korean e-commerce company, is ramping up efforts to expand its beauty platform Beauty Kurly as a key pillar of its business alongside its flagship overnight grocery delivery service. As part of this initiative, Kurly hosted the Beauty Kurly Festa 2024, which ran from Thursday to Sunday and drew over 20,000 visitors. The event featured over 90 beauty brands, including luxury names like Lancome and Sisley, alongside mid-range brands. Attendees enjoyed promotions, raffles, product