Overseas-based fashion brands flock to Korea
South Korea's fashion scene is drawing increased interest from well-known global brands, particularly those targeting young women. Several overseas-based labels, such as Alo Yoga, On, Brandy Melville and Human Made, are slated to enter Korea's market. These brands have already garnered a loyal following among young Koreans, who previously relied on overseas purchases to access them. This influx is driven by a confluence of factors. A key driver is the perception that Korean celebriti
July 19, 2024