To celebrate the launch of a collaborative collection with Polaroid, Lacoste recently set up six pop-up zones on Garosu-gil street featuring huge, brightly colored crocodiles.


Visitors to the flagship Lacoste store on Garosu-gil in Gangnam, Seoul, look through a shop window at the exhibition “Lacoste X Polaroid.” 


Visitors take pictures of their reflections in the store’s rainbow mirror in southern Seoul.

(Photos: Yonhap)

By Yoon Chae-won (choenayoon@heraldcorp.com)